We find journalist requests. AI picks the best ones for your expertise.
We monitor 11+ sources and use AI to surface only the requests that fit your profile. No manual searching. No missed opportunities.
11+ sources monitored. AI-powered matching.
Real opportunities from journalists at top outlets
A morning in the life of a PR pro
You open your HARO inbox — 47 requests. You scan through them. 3 are remotely relevant.
Switch to Twitter. Scroll #journorequest for 20 minutes. Find one that fits.
BlueSky, Reddit, Substack... another 30 minutes across 5 tabs.
You finally find the perfect request. Spend 30 minutes writing a pitch.
Hit send — silence. The journalist closed replies 2 hours ago.
Sarah Palmer
@sarahpalmer_tech
I'm looking to speak to C-suite level execs (preferably CEOs) about how they are currently using, or are planning to use, AI and machine learning in strategy/tactical decision making #journorequest
12:19 PM
Sarah Palmer
@sarahpalmer_tech
Thanks for the interest. Turning off replies as I've got the leads I need!
2:14 PM — less than 2 hours later
80+ minutes gone. Every single day.
And you still missed the best opportunities
because they were on a platform you didn't check.
How it works
Three steps to media coverage
Describe your expertise once
Add your background, industries, and what you're known for. No keywords to maintain — our AI reads your full profile.
AI finds your matches
We monitor 11+ sources 24/7. For every new request, AI analyzes the journalist's needs against your profile and scores the fit from 0 to 100. You only see what's relevant — and get notified instantly via
Score your pitch before you send
Draft your response and run it through our AI scorer. It evaluates your pitch based on the journalist's previous requests, their outlet, your expertise, and dozens of other factors — so you know if it'll land before you hit send. You can also save your responses to keep a full history of your outreach.
AI understands your expertise, not just words
Most matching tools search for exact words. Newshook AI reads context — and finds opportunities you'd never find on your own.
James Whitford
CEO & Co-founder
Built a project management tool from zero to 10K users.
Previously scaled a team from 5 to 200.
B2B SaaS, remote-first company.
“Need a tech leader who built a company through the 2020 remote work shift”
“Journalist at Inc. looking for someone who can speak about hiring mistakes that nearly killed their business”
“Writing a piece on tools that replaced email inside organizations — seeking people behind these products”
None of these mention “SaaS,” “project management,” or “startup.”
AI reads context, not keywords.
We find requests others can't
Most tools only scan social media for #journorequest. That's a fraction of what's out there.
Looking for a cybersecurity expert to comment on recent data breaches for an upcoming Forbes feature.
For my next piece on the future of remote hiring — if you're a Head of People or HR leader at a distributed company, I'd love to chat.
Seeking ecommerce founders who scaled from Shopify to custom-built platforms — for TechCrunch Q&A.
I'm keen to hear from anyone who's worked with AI agents in enterprise — email me at journalist@sifted.eu
Beyond hashtags, beyond social media
Journalists post requests in closed email newsletters, specialized PR platforms, and their own blogs — places that never show up in a Twitter feed.
We monitor HARO, Source of Sources, SourceBottle, MentionMatch, Featured, Substack and Reader Callouts from major publications — on top of social media. We also detect journalist requests without #JournoRequest hashtags. All in one dashboard.
Other tools find hashtags. We find entire channels they don't even monitor. Our AI is also continuously improving to filter out spam, hashtag abuse, and low-quality posts — keeping your feed clean.
Simple, transparent pricing
Choose a plan to start getting matched with journalists.
Expert
For PR professionals & experts
- Unlimited journalist requests
- 11+ sources (HARO, LinkedIn, Featured & more)
- AI pitch scoring & feedback
- Advanced AI matching
- Email, Slack, Discord & Teams alerts
- Response history, CSV export & Analytics
- Journalist Database
Agency
For PR agencies & teams
- Everything in Expert
- 3 team members included, expand at $39/mo each
- Each member gets their own AI-matched feed
- Priority support
Questions?
How many requests will I get?
With 11+ sources monitored 24/7, we process hundreds of requests daily. You'll only see those matching your expertise, scored 0–100 so the best fits are always on top.
Can I update my profile and get new matches?
Yes! You can fully update your profile up to 3 times per day. Each update triggers a rescore of all active requests against your new expertise — so you get fresh matches instantly.
Can I add more industries to see more requests?
Absolutely. The platform always adapts to your profile — the more industries and expertise areas you add, the more relevant requests you'll see. It's up to you how broad or narrow you go.
Can I cancel anytime?
Yes, cancel anytime with one click. You'll keep access until the end of your billing period.
Your next media feature is one match away
AI-powered matching across 11+ sources. Just your expertise.
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